The censorship of the ice cream ad sparks curiosity about the Tiananmen massacre

Li Jiaqi, one of China’s biggest online celebrities, sparked interest among younger people about the Tiananmen movement’s bloody repression, promoting tank-shaped ice cream.

On the night of June 3, Lee advertised the British brand Vienna with a co-editor. The two served an ice cream in a rectangular shape, decorated with round cookies, placed side by side, with a chocolate straw, placed on top and supported by a chocolate ball.

Almost immediately, the live broadcast was stopped.

The reason for the slashing was clear to some observers: the figure of ice cream resembled a tank, a symbol of the Tiananmen massacre, which took place on the night of June 3-4, 1989, when military tanks were sent to put an end to it. Seven Week Struggles in Beijing.

The image became iconic when a citizen was confronted with a row of tanks. Chinese censors routinely remove images of tanks that air on the Chinese Internet on June 4th.

“It simply came to our notice then [o massacre] In fact, it was successfully erased from history, but the sudden interruption of Li’s broadcast aroused public interest, “Yang Luza, a 24-year-old Chinese man living in Beijing, told the news agency.

China has had significant success in erasing the memory of the repression of 33 years ago, ”explained Louisa Lim Lusa, a researcher who wrote the book on the movement.

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The author of the book “The People’s Republic of Amnesia: Tiananmen Revisited”, published in 2014, says, “I was shocked by the level of ignorance about the death of Chinese students in 1989.”

So, for many of Li’s 170 million followers, the show’s interruption was strange.

“What could he have said wrong during the Desert Advertising campaign?”, An Internet user asked on the social networking site Weibo, whose profile was identified as Margaret and year 1992.

Li’s next promotion, scheduled for Sunday, did not take place.

Launched by Peking University students, the pro-democracy movement spread throughout Chinese society, and in mid-May, the government enacted martial law in Beijing.

The exact number of those killed remains a state secret, but at the time the NGO “Tiananmen Mothers” identified more than 200 women who had lost their children.

After Li’s show was halted, early speculation among his followers centered on the possibility of him being punished for tax evasion, a common allegation against celebrities in China.

Gradually, the tank theory began to gain traction.

Curious fans have reported their true-discovery efforts, with some learning about the sensitivity surrounding the tank image from family members. Others distributed the 1989 document, which was posted on a federal portal describing it as a violent riot.

Despite the censorship, references to the massacre seldom slip.

In 2007, a disgruntled businessman, Sen Yunfei, advertised in a newspaper in support of the parents of young people who had died in the massacre, after a young officer failed to understand its significance. Nearly a decade later, a group of activists produced Chinese liquor, with the image of the tanks marked on the label. In both cases, activists were arrested and sentenced to life in prison.

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