With the flooding in Louisiana featuring heavily in recent news, a Birmingham-based company was among those stepping in to lend a hand.
Moore’s Marinades and Sauces recently announced a donation of $10,000 to Operation BBQ Relief, a not-for-profit organization that provides hot meals to people in natural disaster-affected areas. It was the result of a promotion begun earlier this summer, where Moore’s pledged to donate 10 cents, up to $10,000, from every bottle of sauce and marinade they sold in stores throughout July and August to charity.
Moore’s Brand Manager Garland Reich said the campaign was more popular than the company could have predicted. Moore’s hit the $10,000 mark before August was even over, selling over 100,000 bottles.
“We knew we wanted to get involved in some kind of philanthropy and give back to the community,” Reich said. “Operation BBQ Relief was a natural fit for us. We have a few competition barbecue teams who use our products, and they introduced us to the cause.”
Throughout the country, every bottle of Moore’s sauces or marinades had a tag telling customers about the donations, which were also highlighted through the company Facebook page.
“We ended up donating a few weeks early,” Reich said. “Our customers were great. We got great responses online and our customers supported with an overwhelming amount of engagement.”
During the campaign, Baton Rouge, Louisiana, was hit with severe rains and flooding. All of the $10,000 that Moore’s raised helped send Operation BBQ Relief to the city to provide meals for its residents.
Being so close to Alabama, those events struck a chord with Moore’s, especially its vice president of sales, David Bell, who had family in Baton Rouge. When he found out the funds Moore’s raised were going to the city, he decided to personally travel there to help in any way that he could.
“He [Bell] said that there was a lot of destruction,” Reich said. “A lot of ruin. Things are starting to mold. David has family there, but they were safe. Their neighbors across the street weren’t, though. They lost everything.”
With the help of Moore’s, Operation BBQ Relief was able to provide its largest amount of meals to date in Baton Rouge — 313,587 — as well as surpass the one million meals mark overall.
Reich said it’s not often a company gets to directly help a community in the way Moore’s helped Baton Rouge, which gave her a sense of satisfaction and pride.
“I am definitely proud that Moore’s has chosen to support any nonprofit, much less something that we got to see firsthand our donations to,” she said. “We knew exactly where it was going, which isn’t always the case. Being so close to Baton Rouge, it really hit home for the Moore’s family and we are really proud that we could directly help the devastation down there.”
Operation BBQ Relief was founded in 2011 in response to the tornadoes in Joplin, Mo. The organization is comprised solely of volunteers — over 3,000 — and has served meals in 19 states across the country.
“Moore’s generous support of our organization is very much felt by Operation BBQ Relief as a whole,” David Marks, chief operating officer at Operation BBQ Relief said in a press release. “We appreciate those who purchased Moore’s products during this time period and encourage people who are interested in continuing their support to join us as a volunteer as we will continue to need support when disaster strikes.”