Quentin Tarantino’s latest film, The Hateful Eight, is slated to receive a theatrical wide release in a digital format on Jan. 1. Before that, the movie will be shown in a series of “roadshow” screenings in Tarantino’s preferred 70mm film format starting on Dec. 25. One hundred theaters in 44 cities will participate in this event; the Hoover branch of Carmike Cinemas will be one.
The theater will present the three-hour film (including an intermission) four times a day through Dec. 27, according to the film’s website. According to Variety, the screenings will mark the widest 70mm release of a film in 20 years. The Weinstein Company, who are distributing the film, have stated that Tarantino and select members of the film’s cast will be “making surprise appearances in select cities” during the roadshow screenings.
This marketing push for the format reflects Tarantino’s own enthusiasm for the format. The director has often expressed his affinity for the format, which in recent years has been almost entirely subsumed by digital; when the script of the film leaked last year, many noted its repeated description of scenes as being shot “in glorious 70mm” — a phrase now being used by the film’s marketing campaign.
Patrick Cox, a manager at the Hoover Carmike, said that he’s not sure why the theater was chosen for the campaign. It wasn’t because the theater already had the technology to project 70mm film, he said.
“We had a 70mm projector installed [for The Hateful Eight],” Cox said. “The Weinstein Company is making very special concessions to get this handled. They paid for everything. This was a four-day-long process to get it all installed.”
“We just got the 70mm print [on Wednesday],” he added. “That was about a 400-pound delivery.” The Weinstein Company also provided 10-page programs detailing the making of the film that will be given to attendees of the screenings, Cox said.
The Hateful Eight is not the first instance of a major motion picture being screened in a rare format in Birmingham this month; the McWane Center’s IMAX Dome Theater is one of 15 theaters worldwide presenting science-fiction blockbuster Star Wars: The Force Awakens in 15/70mm film.
The Hateful Eight stars Samuel L. Jackson, Kurt Russell and Birmingham native Walton Goggins. For more information and ticket pre-sales, visit tickets.thehatefuleight.com.