The Columbia Journalism Review has been following Weld for Birmingham more than six months. Today, their News Frontier column profiles Weld and examines where it fits among other national new media startups. In particular, CJR describes the grueling process of raising capital and getting the business off the ground.
From the column:
Whitmire described what they began to call Weld as a “Frankenstein’s monster of other people’s good ideas,” and the description was at least as much a philosophy as it was a self-effacing laugh line. Not to extend the metaphor too far past the breaking point, but they did decide to call their project Weld, after all, and the team took to heart what seems to me to be the closest thing one can find to a “best practice” for a web startup, which is to just go ahead and acknowledge that there’s no clear path to success, piece together a bunch of disparate yet synergistic elements, and hope that their combined strength somehow manages to get your site up off the operating table and out tap dancing on stage with Gene Wilder.
We’re putting on our dancing shoes.